the economic outlook remains cautionary,
many companies are intensely focused on the return on their marketing
dollar investments. Sales lead generation is a hot topic these
days. Companies behind leading global brands like Coca-Cola and
Pepsi recognize that advertising dollars translate into more than
lead generation; they translate into customer loyalty, increased
market share and the eventual profitability of the company
even in slow economic times. Print advertising in established
trade publications remains an effective and cost-efficient mode
of lead generation. Not only will print advertising generate leads,
it will also pave the way to easier sales calls to new accounts.
Recognizing the reasons buyers value well-recognized trade magazines
is the first step to tailoring an effective print marketing campaign.
Artists are seasoned professionals in delivering an effective
message with words and images that will deliver your message effectively