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Logo/Identity
Not
everyone can have a trademark as ubiquitous as Coke, Apple or General
Electic but a professionally designed logo is a great way to create
branding. Although a great logo will not launch you into profitability,
a well designed, unique logo that people remember can be a powerful
weapon in your advertising arsenal.
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Contact us today - 310.463.5576 | jason@jasonj.com |
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LOGOS
DO I REALLY NEED A PROFESSIONAL DESIGNER?
Some
companies spend a fortune to create the perfect logo that reflects
their business personality and has the potential to become instantly
recognizable by the public. Designing a great logo is not to be
underestimated and is well worth the focused attention. Here are
a few points to consider in having your logo (re)desiged.
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Your logo must be usable in a variety of formats; business cards,
letterhead, advertising, brochures, and Websites.
- Simple
is better than complex.
- Your
logo should be usable in black and white form. This is important
for newspaper advertising, faxes as well as logo placement on
your products.
- Never use a font, piece of clip art or image in your logo without
making it unique. The last thing a business wants is to see
that umbrella clip art appear in some obscure advertisement
or heaven forbid the logo of a rival umbrella company.
- Trademark your logo after you have designed it. A good logo
should last you 10 years.
Success
requires a compelling, yet simple and powerful message people
will hear, recognize and respect.
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www.jasonj.com
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